A good content can make your business go viral and a bad one can simply kill it!
Contents are like force fields that holds on to your visitors!
Your visitors come with a desire and your content must be able to fulfill it!
So how do you create the perfect content that keeps everything right?
Few steps you must follow are-
Here, I have listed 45 top content marketing experts who have proven their expertise on all the steps of content marketing!
Ann is the very first chief content marketing officer in the world! Her expertise in how business do marketing has been widely applauded worldwide! She is recognized as one of the top 20 bloggers in the world and also as one of the most influential women in the industry!
She is the author of the wall street journal’s best seller “Everybody Writes” which is about business writing.She is also the co-author of one of the bestselling E-books about content marketing- “Content Rules: How to Create Killer Blogs, Podcasts, Videos, E-books, Webinars (and More) That Engage Customers and Ignite Your Business”
Ann’s content rules have been published in multiple languages including Turkish, Chinese, Japanese, Korean, Italian and Portuguese. She is considered as one of the pioneer of internet marketing!
She is the co- founder of ClickZ.com which is one of the finest source of interactive marketing! Ann is acknowledge as one of the best content marketing experts in the industry for her amazing contribution to the industry.
Jeff is a living legend in digital marketing industry and without a question one of the very best content marketing experts you will find!
His blog is one of the best platforms for marketers to learn about content, social media and digital marketing.
Jeff is a proven expert in the filed having ranked 8th on Forbes “The World’s Top 40 Social Marketing Talent” – 2014 and 11th by Huffington post for “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow”
Gerry is a marketing wizard who knows how to cast spell that actually works!
Having over 30 years of experience, Gerry has proven his expertise by helping people and business on social media, social selling and digital marketing strategy successfully.
He is currently the global head of cognizant which is one of the leading digital marketing solution company in the world. Gerry has made story telling an art of lead generation and branding.
Joe is the proud founder of the biggest content marketing training platform “The content marketing institute”!
On top of being one of the best content marketing experts around, he is an author, speaker and evangelist!
Joe has dedicated his skills to business worldwide to grow profits by creating exclusive and valuable content!
His award list is too big to fit in this post! However, some of his recent awards have been “2015 Crain’s 50 Fastest Growing Companies” and “2015 Folio 100 List of Top Media Executives”
Being the creator of 5 multi-million dollar companies, Jay is the most re-tweeted person in the world!
He is one of the most re-twitted influencers among authors, digital marketers, speakers, investors and podcasts.
He has four bestselling books under his name with the New York Times!
Since 1994, jay has advised more than 700 companies which includes 31 companies from the fortune 500 list!
He is the proud founder of Convince & Convert which is one of the most innovative digital marketing companies in the world!
His convince & convert owns the number one blog on content marketing in the world! Jay’s brilliance and innovation has made him one of the proud members in the top content marketing experts community.
Michael is known as one of the most result driven content marketing experts in the world!
His content skills are renowned through his publications on the business insider, SAP business innovation blog, Forbes, Economist, iMedia connection and Inc Magazine.
He has been awarded as one of the top marketers on Slide-share, top business influencers by Dunn and Bradstreet. On top of these, he has an illustrious achievement list as following-
Brian is the founder and CEO of Rainmaker Digital previously known as Copyblogger media!
His expertise and contribution in content marketing is regarded worldwide and surely one of the top content marketing experts you must follow!
He has been featured on several top selling books such as following-
Jayson is the founder and CEO of audiencebloom.com which is one of the best internet marketing companies specialized in SEO and SMM.
Jason’s content skills are renowned in the industry through his publications on Forbes, Inc, Entrepreneur, HuffingtonPost, BuisnessInsider, SearchEngineLand and SearchEngineWatch!
He is one of those brilliant content marketing experts who has brought huge success to his clients over the years. Jason is simply a force to recon with when it comes to lead generation and social media presence.
Mark is the senior Director of online marketing for Stone Temple Consulting!Being a Google AdWords certified professional and MSN excellence member, Mark has been at the top of his game for years!
His online marketing skills have served many top companies like Virante, Inc and Westminster Bookstore. For his immense experience and contribution, we are glad to include Mark as one of the top content marketing experts in this list.
Mark has shared his views with us on content marketing for 2016 as-
In 2016 you must see your content strategy as a pyramid rather than a bucket if you want to stand out. In the past we treated content like a bucket that we had to constantly fill. Now you need to see it more like a pyramid, with fewer but much higher quality content pieces at the top, and the rest filled in by repurposing parts of those main pieces. Just filling a bucket won’t work anymore
Gail is a light in the dark for every small business owner!
Her expert advice and strategies on content marketing and digital marketing has brought success to many small business all over the world.
At present, she is with GrowMap where she serves as the small business marketing strategist. During her run with IBM, she was awarded many times for her excellent performance!
Lee is one of the pro’s in the industry who has a long illustrious run since the 90’s!
He started off with web development and online marketing since then and served companies like Toro, Supervalu and the U.S. Veteran’s Administration successfully.
He is widely regarded as one of the core content marketing experts in the world having insight knowledge on online marketing even before the days of Google.
Lee is the co-founder and CEO of toprankmarketing which is a top notch marketing solution providers in the world.
Erika is a content marketer, social media coach, writer, editor, locavore, blogger and an expert in digital marketing.
She is the current head of content of highwirepr which is a leading PR and marketing agency!
Eirka has also been the head of content marketing for Anaplan, San Francisco, CA. She was included on Skyword’s 25 Enterprise Software Content Marketers to watch (2015), Onalytica’s Top 200 Brands and Influencers (2014) and many more.
She had her posts published on the content marketing institute, spin sucks, reed both and smart recruits.
Joel is one of the renowned content marketing experts specialized in creating CRO based content!
His copywriting skills have made a strong impact on conversion for B2B, SaaS and agencies around the world! Joel is one of the best in the business having great knowledge on SEO and online marketing in to his arsenal as well!
He’s best known for running Business Casual Copywriting, but recently launched Case Study Buddy for businesses looking to up their game with social proof.
Being the IMA Marketer of the Year – 2015, Chris is one of the well reputed content marketing experts in the world!
Chris is a global essential speaker, everyday blogger and an amazing author!
Throughout he’s illustrious career, Chris has performed the role of a journalist, content marketing strategist, nonprofit executive and consultant!
The Content Marketing Institute approved him as a 2014 and 2015 Top 100 Most Influential Content Marketer!
At present, Chris is the chairman of the Internet Marketing Association U.S.A
Chris has shared his views on content marketing for 2016 as
I hope that 2016 will be the year where everyone decides to be real with each other and super relevant with their content. The more authentic our connections the better for all of us
Heidi is an actionable marketing professional, author, speaker and consultant!
She is a specialist in Integrated Marketing, Interactive Marketing, e-Commerce and Direct Marketing! She was an adjunct professor in integrated marketing for the NYU!
Furthermore, she has been a columnist for ClicZ and also the president of Riverside Marketing Strategies!
At present, she is chief content officer of actionable marketing guide!
Being mentioned in Forbes Top 50 Social Media Influencer, Steve is recognized in the industry as one of the top guns amongst the content marketing experts!
Steve can create high valuable content that generates demand for business worldwide!
On top of being mentioned on Forbes influencers list, Steve has the following recognition under his belt-
He is the present chief marketing officer and blogger for steveology group!
Alex is the global head of content marketing for the largest professional network online LinkedIn!
She has been recognized as one of the “Top 25 Enterprise Software Content Marketing Experts to Watch” by Skyword (2015), “Top 100 Social Selling Influencers and Brands” by Onalytics (2015) and many more!
She has worked for renowned organization like Salesforce, PayPal, Yahoo and many more! Her brilliant skills on content development and clear understanding on consumer behavior has brought her in to this list.
One of the most popular people on the World Wide Web, Mike is an amazing content specialist who provides understandable and clear content every time!
Mike is a HootSuite Certified Professional and the editor of the renowned Social Media Hat! He loves to help business and organizations that wants to use the Internet platform more effectively.
Mike has shared his valuable advice with us as-
“My best advice for both personal bloggers and professional content marketers is to have a plan for how you’re going to promote the content that you create. You don’t have to have the kind of lengthy checklist that I do but you must have a set of platforms and methods that you follow time and time again. It’s that consistency, along with the consistency of the writing itself, that will lead to success.”
Rick is a marketing professional having over 18 years of experience in different marketing channels! He is one of the fewest marketing specialists having expertise in both offline and online media!
He is the author of Amazon’s best seller on advertising- “Content Marketing: Insider’s Secret to Online Sales & Lead Generation” “365 Writing Prompts” and “How to Blog.” At present he is the CMO for HealthJoy which is a leading health care company in the world! Rick is one of the most open minded and responsive content marketing professional in the industry.
Doug is the creative Director and co-founder of Velocity which is one of the leading B2B marketing agencies in the world!
He has the “Adobe Digital Marketing Think Tank” award under he’s belt and one of the best content marketing experts from London, UK.
Doug has shared his valuable point of view about content marketing with us as following-
Content Marketing has almost become synonymous with ‘marketing’ in the B2B world.
It’s very hard to conceive of a B2B marketing strategy that doesn’t have content at its heart.
Having said that, it’s not yet synonymous with ‘good marketing’ or ‘effective marketing’. Too many companies are doing it in a half-assed way, with little measurement and a very weak strategy. So it’s mainstream but not yet fully matured. That means there’s a lot of great work — and great results – still to com
Marcus is a passionate and dedicated marketing professional who helps business of all size to grow through his content marketing expertise!
He is a motivational speaker for business and youth group! Marcus is the founder and president of The Sales Lion which is a leading marketing and sales consulting company emphasizing on developing a culture of content and inbound marketing.
The Story of how Marcus Sheridan could spare his swimming pool organization, River Pools, from the financial accident of 2008 has been highlighted in different books, productions, and stories around the globe. He has been called as an “Internet Marketing Guru” by the New York Times.
Rebeca is one of the well-respected analyst, practitioner, strategist, advisor, author and speaker on content marketing, strategy and digital marketing innovation.
At present, she is the advisory board member of Netswitch Technology Management, Inc.
Rebecca has been awarded by PR Tech by AirPR which is for the leading minds of PR, Marketing, Technology, and Media.
She has also been a member of the graduate faculty for the University of New York!
When it comes to create great content, Rebecca is without a question one of the best content marketing experts in the industry.
Glen has been mentioned as one of the top 20 social media influencers by Forbes!
He is considered as one of the smartest brains in the content marketing experts community!
He is an expert on Startup consultation, digital marketing strategy, trends, brand management, social media best practices, social media initiatives, online community building, influencer relations, content marketing, online reputation management and compliance.
Glen is also mentioned in the ““Top 100 Thought Leaders List” by Onalytica for content marketing and social media!
Mentioned on Forbes top 100 list, Chad is the author of “51 Things Your Mother Taught You about Inbound Marketing” and “The Content Promotion Manifesto”.
He is a regular writer to industries leading media platforms like the Guardian, Huffington Post and Social Media Today!
Chad has been creating profitable online marketing campaigns for all size of business for over 13 years!
He has brought a jaw dropping ROI on SEO alone amounting over millions and is notable as one of the most result driven content marketing experts in the world.
At present, he is the VP of audience and co-founder of Relevance!
One of Chads favorite quote on optimization is-
“SEO isn’t something you do anymore; it’s what happens when you do everything else right.”
Moreover, he is also an adjunct professor of Indiana University Kelley School of Business!
Being mentioned on Forbes top 50 most influencer CMO’s on social media, Alan See is one of the most successful marketing genius in the industry!
He won the prestigious AMA content marketer of the Year 2015 award for his significant contribution in the industry!
He has wont the marketing principle award from Cincinnati American Marketing Association, mentioned as the top 50 Marketing Thought-Leaders on Brand Quarterly Magazine, 25 CMOs to Follow on Entrepreneur Magazine, Top Chief Marketing Officers to follow on twitter on CEO World Magazine and many more!
Allan has a unique view on content marketing as he stated-
“The subject of ‘content’ is deep and wide. Content needs to be relevant. Meaning the customer has an interest in the product category based on their customer life-cycle. Content also needs to be timely; meaning the offer is relevant based on current customer life-cycle events or behaviors. Finally, there needs to be value. The content creates some form of value that clearly contributes to the fulfillment of the customer’s needs and desires. If it’s not relevant, timely and valuable it’s probably not going to penetrate the noise.”
His illustrious career has brought him the recognition of being one of the top content marketing experts you can rely on.
At present, he is the principle and CMO of Alan See CMO Temps!
Carolyn is a Copyblogger certified content marketer having more than 3 decades of marketing experience!
Carolyn is specialized in generating powerful content that connects customers with the business!
Her content marketing strategies are proven, tested and result oriented for lead generation! She has been acknowledged by the industry leaders as one of the top content marketing experts who can indeed get the job done.
She is the founder of Carolyn Frith Marketing, LLC which is one of the best marketing agencies in the country!
Carolyn has shared her valuable advice on aligning SEO and content together for maximum result! Here is what she stated-
“I believe SEO is all about publishing quality, relevant, informative content that people want to share. Of course, you also have to do everything you can to promote that content so people can find it. Once you prove that your content is popular and worth reading, Google is happy to join the party and move it up in the rankings. So SEO is no longer in the domain of the techies. It’s now in the hands of the creators”
Daniel is one of the unique content marketing experts having immense knowledge on content strategies and also the technical aspects around it!
He started off as a web developer in his career but proven his skills in areas like content creation, marketing, SEO and so on! Daniel writes about blogging, social media, search engine marketing (SEM), search engine optimization (SEO), & content marketing for SMB owners & solopreneurs.
At present, Daniel is the SEM manager for HawkSEM which delivers an insight based, result oriented and ROI focused strategy that makes PPC more effective for its clients.
Ardath has been recognized as one of the top 100 content marketing experts of 2015 by Onalytica!
She has 30 years of experience in business operation and marketing by which she has helped numerous business to reach milestones!
Some of her clients who have taken great advantage of her skills are Cisco, Adobe, Autodesk, BMC Software, Teradata, Core Media, Riverbed Technology, Parallels, PR Newswire, Sykes, SEEBURGER, Deluxe, Transunion, Steel wedge & Demandbase.
She is the current CEO and B2B marketing strategist for Marketing Interactions!
Kohlben Is the founder of Story Science which is a data-driven branded content agency that brings science to the art of brand storytelling!
He is one of the most renowned UK based content marketing experts specialized in driving visitor’s attention significantly!
Before establishing StoryScience, he held different senior key parts in worldwide creative communications agencies, which most as of late incorporated his part as Head of Social Media and Content Strategy for Ogilvy and Mather UK.
On top of being a marketing genius, Kohlben is also an amazing speaker on emerging marketing disciplines and technologies!
Barry is one of the finest content marketing experts around alongside of being an amazing speaker, blogger, copywriter and podcasts!
He is the proud owner of Feldman Creative which is one of the most effective online marketing agencies in the industry!
Here they provide content marketing, copywriting, and creative direction for online marketing projects of every kind.
Berry and his team are expert hands in creating great videos, websites, blogs, E-books, podcasts, presentations and simply everything for effective brand development.
Martin is the Editor of coxblue which is one of the most educative and engaging blog for business owners, leaders and influencers.
He is one of the best in the hood when it comes to social media and content marketing management!
Martin also writes for the social media today, Business 2 Community, steam feed and many more! He has been listed as one of the top 42 social media thought leaders by IMB, top 100 content marketing influencers by Onalytica and so on!
Martin has shared his valuable views on content marketing with us as-
“Social is how customers hear about you, search is how they find you & content is how they’ll remember you.”
Veronica is an award winning content specialist renowned for developing content strategies that drives results for business worldwide!
She has generated exclusive multimedia contents for websites, magazines newspapers, social media and is observed as one of the most compelling content marketing experts in the market.
Veronica moreover emphasizes on travel and tourism industry where her contents have been widely applauded!
She is an expert in providing innovative content marketing solutions based on her extensive experience in the field.
Andy is one of the core professionals in the industry who has more than 15 years of experience in this field!
Andy started his company Orbit Media back in 2000 which is now a 38 member firm that has helped thousands of people to get better results online.
In addition of being one of the top content marketing experts, Andy is also a speaker on both local and national platforms.
He is the founder of Chicago’s largest content marketing conference “Content Jam”
Arnie is the CEO of Vertical Measures which is one of the leading content marketing and SEO agency from Phoenix, Arizona Area! He has co-authored books on content marketing such as “Content Marketing Works “, “Accelerate! Move Your Business Forward” and many more! Few of his key achievements are as following-
Being one of the top content marketing experts in our list, Arnie has shared his valuable content marketing advice as-
“My best piece of content marketing advice is that if you are not already successful with content marketing for the past six months or more, I recommend returning to the basics. This means focus on creating content that people are ACTUALLY search for. Is your title something people actually enter into a search engine? If not, rework the title and the content.”
Maria is a top level marketing genius in the industry having served giants like Marketo, Shunra and Arkema at the early stage of her career!
She has created 100s of copies for thought leadership white papers, multimedia contents like videos and webcasts.
Her posts get readership of thousands and she is considered as one of the most efficient content marketing experts in the industry.
She is a popular public speaker and her most famous topics at preset are “include improving the perception of marketing inside your organization” and “best practices in Target Account Marketing”
In his spare time, he produces and writes short films! One of his first films was distributed by Network Ireland and was sold to HBO Europe
He is founder of content champion which is one of the best content marketing platforms in the industry.
Loz has gracefully shared his effective advice with us as following-
“Over the last 17 years I’ve worked with hundreds of clients on their copywriting and content marketing projects, and one thing has become apparent in that time – it’s those companies that commit to content marketing for the lifetime of their business that are seeing by far the best results. In that sense, content marketing is not a series of campaigns – but a truly ongoing process that like it or not has become a necessity to succeed in modern business.
Seriously, if you’re just dipping in and out of this you’re leaving money on the table – because you can rest assured that all those competitors who are selling more of their products and services than you – have 100% buy-in when it comes to content marketing, and have a documented, ongoing strategy that they will persist with all the time. It’s not really good enough to try this out for a few months then say it’s not working. You have to commit long-term to content marketing on a strategic basis and make it work – because that’s what your most successful competitors are doing – and they’ll simply leave you behind if you don’t embrace this.”
John is the CEO of Content Launch, which is the provider of the first content marketing software specially designed for small and medium size business.
He leads a team of 300 awesome content writers involved with Content Launch that ensures quality content for the clients. John is well reputed for his work which directly impacts the growth in sales for Content Launch clients!
John is also the author of, “Content is Currency: Developing Powerful Content for Web & Mobile” and “Content Rich: Writing Your Way to Wealth on the Web”
His is regarded as one of the top guns within the content marketing experts community.
Having over 17 years’ experience, Deana has proven her skills of being one of the best content marketing experts by building content strategies for multi-million dollar companies, high profile brands and also government agencies.
She is the founder of Well Planned Web which she formed back in 2009!
Her company has grown rapidly since than having a client database of B2B companies, technical leaders, medical leaders and those with complex sales cycles of six months or longer.
Larry is a professional content marketer, blogger and podcaster! He is recognized as one of the most effective content marketing experts from UK!
He has been a contributor to renowned platforms like Kissmetrics, CoSchedule Blog, SEMrush Blog and many more! All of his contents have been acknowledged as valuable and attractive for the audience!
Larry has shared a very valuable piece of advice on content marketing as
“The internet has become a very sophisticated and complex place to do business. 10 years ago it was much simpler and we could obtain great results from our marketing for not much money or effort. Back then we could market online for pennies, now it costs pounds. Many small and medium businesses don’t have a large budget to spend on marketing, and that’s where Content Marketing can fit in very well. All that’s required is a willingness to spend the time to research and write content that addresses our buyer’s needs, desires and fears. Once we take the time to create valuable content that our readers want, and find the right channel to distribute it, small businesses, solo workers and consultants can compete and do very well in the market.”
Heather is an author, SEO copywriter and internationally renowned keynote speaker!
She has served business from search engines and television networks, to Fortune 50 companies and major publishers!
Having over 17 years of experience, Heather is one of the best and versatile content marketing experts in the industry.
She is a brilliant speaker as well having guest lectured at the Darden School of Business and keynoted a direct marketing association event.
The Forbes magazine has called her one of the pioneer of SEO writing as well. At present, Heather is the CEO of SuccessWorks!
Tanya is one of the Copyblogger certified content marketing experts having great expertise on online marketing, entrepreneurship, social media, personal branding and many more!
She has served big names like Compass Coaching Network and State Farm Insurance!
At present, she is the online branding and social media marketing consultant for Tanya Smith Online which has over 10 years experience in providing basic and advanced level internet marketing strategy for entrepreneurs to showcase their brand in the most effective way.
Richi is one of the coolest content marketing experts to look up for great contents!
He is an award winning professional having exceptional skills in both marketing and technical aspects of the internet world! Having more than 28 years of experience in the field, Richi is one of the UK based experts in both inbound-outbound marketing and software technology!
He has been awarded the “B2B Branded Content Award” by the Advertising Age!
He is also the winner of Neal Award by American Business Media and ASBPE Award of Excellence by American Society of Business Publication Editors.
Robert is a Forbes recognized top 40 social media marketing experts in the world!
Rob is also one of most the effective content marketing experts in the industry with more than 20 years of experience in the field!
His expertise are globally recognized on digital marketing, social media and related technologies!
Rob owns several patents on internet technology and was also the co-founder of Bundlepost!
He is an astonishing writer, elegant speaker and an effective consultant on SMM, PR and digital marketing.
Trent is a renowned content marketing expert specialized in creating high value content that attracts targeted audience.
Trent is the proud founder and CEO of Groove Digital Marketing which is a state of the art advertising and marketing agency.
Over the years, he has helped his clients to increase revenue, brand awareness and customer loyalty!
On top of his exceptional content marketing expertise, Trent is an accomplished writer, speaker and interviewer!
Jenise is one of the five-star content marketing experts around having sound knowledge on digital marketing and its implication.
She is a regular blogger on renowned platforms like Sound & Sight, Engage 365, Cvent and Smarter Shift.
Jenise has co-authored 2 research papers on “The Strategic Value of Virtual Events” and “Hybrid Event”
At present, she is the content marketing strategist for Smarter Shift Content Marketing!
Jenise has shared some brilliant tips on content marketing with us! Here it is-
“Thoroughly research your potential customers. Interview existing customers. Create persona profiles. Identify your keywords. Do keyword research and engage in social listening. Know your niche WELL before you implement your marketing strategy.”
The main thing is that regardless of how great your content marketing strategy is, you can always keep improving.
So who else would you add in this list? Feel free to share your feedback in the comment box 🙂